Beauty has been my great passion for over two decades. She started at L'Oreal Luxe in 1999, followed by 20 years of collaboration with various international manufacturers and brands from the beauty industry. In the course of my career I was able to gain valuable insights. Important encounters such as the long-term collaboration with Austria's leading dermatologist Dr. Hajnal Kiprov joined them. The constant search for a suitable product for my sensitive, dry skin and a natural alternative to face lifts and fillers made me want to found my own beauty label: with products that make my skin shine and make toxins and co. Superfluous and above all are "clean". In 2020 I got serious and launched "clean beauty concept " - Cosmetics different, unique and sustainable. I didn't just want to bring another facial care range onto the market.
When looking for the perfect care for my dry skin, I was often frustrated. The range, from complex care routines to expensive creams to different oils, was large, but nothing brought the desired result. That's why it was particularly important to me to focus on hydration. The products are designed to provide the skin with moisture, and not just for a short time. The feeling of dryness should go away and the skin should instead feel plumped and tight. After a long tinkering, I had the perfect essence & oil combo. I especially like the organic rosehip seed oil with its high concentration of vitamins and unsaturated fatty acids. The texture is quickly absorbed, feels light on the skin and moisturizes 24/7.
Many women wish to look fresher, more attractive and younger without their face losing character. I like to speak of a no-tox concept in our skin care program. Natural glow, fresh radiance, relaxed Facial expressions and tight facial contours are better than skin that has been over-perfected by surgery, poisons, etc. and strange facial features. What is often not taken into account in the cosmetics industry: forehead lines, frown lines or crow's feet around the eye area sind responsible for negative, tired and stressed facial expressions. Wrinkles are not only caused by a loss of elasticity in the skin, but also by tension in the muscles. This can be specifically worked on with our No-Tox Magic Facial Ritual - consisting of essence, oil and Bian stone - by relaxing the deep muscles. Basically a similar effect to an operative application. On top of that, puffiness disappears, wrinkles begin to smooth out and the face regains its natural contour. clean beauty concept delivers this immediately visible and natural lifting effect without any poison. Three minutes of daily use are sufficient.
Another challenge was creating sustainability right through to the packaging. Of course, I didn't just want to be “clean” with the ingredients. For me, this clearly meant: no outer packaging, perfect preservation conditions for the product, labels with responsibility, user-friendliness, refill systems. And short distances too: Austrian Clean Beauty - Born in Vienna, made in Austria.
People are becoming more aware and more attentive in all areas of life, dealing with ingredients and materials in cosmetics or clothing. Nonetheless, it is estimated that the average woman is exposed to over 168 synthetic chemicals before leaving the house in the morning. Few of them are aware of this. With clean beauty concept I want to take a different, better path. The few ingredients in the products are clearly declared, the ritual with its three steps is simple, the effect is visible after 3 minutes of use. The No-Tox Magic Facial is an effective way to slow down the aging process of the skin. My aim is to combat skin aging holistically. Results should be permanently visible on the face. This also makes you happier, which in turn can have a positive effect on health and wellbeing.
When the skin is optimally moisturized, when it shines and looks like after a workout, I'm happy. For me, a day without the Magic Facial and valuable Me-Time is no longer conceivable. You almost get a little bit addicted.
Stay clean & beautiful!
Mag. Natalie Herzlieb I founder